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Are Alcohol-Free drinks becoming the new normal?

From Millennials to Gen-Z, younger people are drinking alcohol less and less- we want to look at why. It’s 2022, and life has moved around a lot in the last couple of years; we stayed in, we went out, we stayed in again… You get the picture. We can’t deny that the pandemic encouraged a lot of us to make big changes in our lives, so it makes sense that drinking would be one of those big changes…

During many lockdowns, some opted to drink more at home, whilst many limited their drinking or stopped altogether; pubs and bars were closed, and without access to those places, some people just didn’t want to drink. Zoom quizzes and Netflix party watches became bigger, showing us that socialising without drinking establishments is possible, and maybe this possibility has stuck around.

Even in the pre-pandemic days, alcohol consumption was declining; a study from 2020 of 500 UK students showed 44% of students socialised without alcohol. They also felt many benefits of not drinking, like higher productivity levels and a better self-esteem. However, that’s not to say there was no FOMO. Fear Of Missing Out is something that hits us all from time to time, and many non-drinkers worry that their lack of alcohol consumption will have a negative impact on their social lives.


There are so many more options instead of drinking now. It’s hard to find a bar or pub that doesn’t do mocktails or some kind of functional drink, aimed at the more sophisticated palette., helping to ease that FOMO. Something we (Crave) want to do is reduce that FOMO as much as possible. It’s important that you can still go out with your friends and not feel like you have to drink, which is just what Crave drinks are here for. We want you to enjoy being out, socialising, having fun, without the pressure of feeling like you need to drink alcoholic beverages. And, if we’re honest, they taste so good you won't even want alcohol!

Social media has certainly had its impact on our lives, but how much has it influenced our drinking habits? Concepts like Dry January have been around for a while, but documenting the process on Instagram, Twitter, etc certainly gives it a little more of a boost. Social media has also allowed for so much of our lives to be on display, so documenting a health kick can be inspiring for others.

Many young people are not just reducing the amount of alcohol they drink, but are abstaining from the consumption of alcohol entirely. A study from 2019 shows that the rate of abstaining from drinking for 16-24 year olds has risen from 10% to nearly 25% between 2001 and 2016. With events like Christmas and parties usually being related to drinking alcohol, it was revealed in a 2020 report